Automotive: Drive up your CSI while revving up your ROI
It’s hard to think of a retail sector more competitive than automotive. Its advertising spend is the largest of any industry globally. Simply browse any newstand, billboard, webpage, television screen, mailbox or passing transit for proof. With consumers being bombarded with messages from a myriad of competing car manufacturers, your sales, management and support services need to concentrate on the customers in front of them and not the vendors behind them.
So, why is your high performance team doing the cleaners job?
Alarmingly, recent research has shown – predominantly due to perceived cost-savings – that there are still a significant number of car dealerships who undertake their own cleaning.
It also found that many dealerships who were employing facility service companies were wasting valuable time addressing performance issues rather than concentrating on their core business.
When viewed in conjunction with the McKinsey Report’s findings that over the last decade, the average number of car dealership visits made by a consumer shopping for a new vehicle has dropped from five to just 1.6 – having your sales staff concentrating on selling cars, not cleaning, is critical.
The bottom line is you need to work with a facility services company that understands car dealerships, automaker’s expectations and how to service them both to maximize your sales potential. Here are a few examples of how CleanMark recently helped a car dealership to realize a 12% saving on their overall facility maintenance costs while increasing their CSI scores for facility cleanliness.
- Initiated a monthly, quarterly and annual major service process to reduce redundant nightly service items to coincide with seasonal sales initiatives.
- Worked with dealer groups to leverage their consumable buying power to achieve savings, develop dedicated product continuity and realize private branding benefits.
- Actively worked to develop an internal recycling program to achieve realistic environmental goals to better align with manufacturer goals.
By delivering prudent plans without disrupting the dealership environment, the client not only enjoyed a smooth transition to a new service provider, they gained a greater understanding of their real requirements, showed significant cost savings and enhanced CSI scores.
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